Amazon’s Kindle E-Reader Faces Challenge from iPhone
With the popularity of reading books in electronic formats growing at a rapid pace, rivals are hitting the market to challenge the dominance that Amazon holds with its recently introduced Kindle e-reader. Barnes & Nobles, along with a host of other companies, have introduced their own e-readers in attempt to capture a market share that publishers, authors and readers have long speculated over. Despite its rocky start, the eBook industry is gaining momentum, being the only segment of the book publishing market that has been growing in the last year while all other publishing segments have fallen.
However, consumers are discovering a new twist that is allowing them to not only take advantage of the convenient mobile reading experience, but do so at a lower cost. Smart phone users have begun to see a new utility that their mobile devices provide them and are turning to apps by the Barnes & Nobles, Amazon and even smaller companies so that they can purchase and read books using their iPhones. The extra benefits of being able to listen to music or watch videos over the phones makes them a very attractive alternative to consumers who aren’t looking to spend the $250 to $350 on a dedicated e-reader.
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